You built something valuable. Now let's get it bought.
Stop marketing to everyone. Get a simple plan for who buys, what to say, where to show up and how to turn conversations into customers. Then put a team of AI employees to work on that plan every single day.
Book your Growth Path callAlways knows what needs to be done, who is working on what, and keeps you looped in.
What a team of AI employees does for a business like yours
Meet Dana.
Dana represents almost every founder I talk with every week! Her product is good. Her first customers came from her network, and they love it. Then the referrals slowed down, and every week somebody told her about a new thing she had to try.
Lots of activity. No pipeline.
Dana was busy. What she didn't have was a list of real people she was talking to who might buy this month. Revenue comes from conversations, so that's what we measure.
Activity
- Likes
- Impressions
- Followers
- Website traffic
Pipeline
- New conversations started
- People who replied
- Calls booked
- Real opportunities open right now
Five steps that turn marketing into sales conversations.
This is the Growth Path we build together on the call. It works on a startup budget because it cuts out everything you don't need.
Identify your ideal customers
Who has this problem the worst? What just happened in their world that makes them look for help now? Who can actually say yes, without three committees?
Create a compelling message
Buyers choose whoever names their problem best. Say it in one sentence: we help this specific person, with this specific problem, get this specific result. Add one line on why you.
Choose the right channels
Pick one or two. Where does your ideal customer already spend time? What can you do every week for the next 90 days? What can you actually afford? Everything else goes on pause.
Build a repeatable pipeline
A pipeline is a set of stages, and every week people should move from one to the next. The step that gets skipped is follow-up. Keep following up, kindly, until you get a yes or a no. Silence isn't a no.
Measure what matters
Four numbers, every Friday. Conversations started. Replies. Calls booked. Opportunities open. If they go up, revenue follows. If they don't, you know exactly which step to fix.
The whole plan fits on one page.
Simple on purpose. Here's what Dana's looks like.
- Tries a new tactic
- Posts and hopes
- Sends one message, then waits
- Checks likes
- Wonders what is working
- Works the same plan
- Starts real conversations
- Follows up until yes or no
- Books calls
- Checks four numbers on Friday
Same founder. Same product. Now there's a plan, and she works it.
Three things. That's the list.
You've already built it.
Who, what to say, where to show up, what to measure.
Week after week, without chasing the next shiny thing.
Almost any marketing plan will work if it's laid out properly and you actually work it, instead of trying something new every month.
Fundamentals first. Then AI.
AI amplifies whatever you give it. Hand it a scattered plan and you get scattered results, faster. Hand it a clear plan and it works that plan every day, including the days you're busy building the product.
Faster.
Separate agents, stitched together
- Never talk to each other
- Do the work without context
- You end up being the glue
AI employees who work as a team
- Share one picture of your business
- Know who is working on what
- Keep you looped in
Main hire Echo always knows what needs to be done, who is working on what, and keeps you looped in.
Echo hands each job to the right employee, checks the work and reports back to you. You talk to one hire. The whole team moves.
Meet the AI employees.
One team, led by Echo. Every employee knows your plan.
Growth Team
Content Team
Business Systems
For Dana, that's the difference between working the plan when she has time and the plan running every week while she builds the product.
What founders say after we build the plan.
“Working with Authority Echo was a turning point for my business. I had been relying on referrals that were starting to slow down, and I knew something needed to change, but I couldn't see what I was missing. Within just 21 days, I went from declining referrals to booking 8 new appointments.”
“Run, don't walk, to Authority Echo! They bring decades of experience coupled with intuitive laser-focused coaching unmatched by any other program.”
“Working with Authority Echo is a masterclass in how marketing, sales and AI should actually work together.”
“Not only are they exceptionally skilled, but they care deeply for their clients and are fully committed to their success.”
“They can bring out the blind spots and give you insight and tools to navigate and align to your greatest purpose and opportunities.”
Your Growth Path call, plus a free Scout build.
Bring your product. Leave with a plan you can work every week, and your first AI employee.
Book a 30 minute call
Pick a time that works for you. The Zoom link comes in your calendar invite.
Get your Growth Path
Your ideal customer, your one sentence, your channels, your pipeline stages and your four Friday numbers.
We build Scout with you, free
Scout goes to work in your own account, so you own it. Every Monday it brings you new people who need what you sell.
Every week, Scout finds people showing a public sign that they need what you sell, and brings you the link that proves it. You decide who to contact.
I'm Tami Crea.
I run Authority Echo out of the Twin Cities. We build customer acquisition systems for founder-led businesses, and the people behind it bring more than 40 years in sales and marketing.
I've watched founders burn months on whatever the latest webinar said to do. The ones who grow pick a plan and work it. My job is to help you build that plan, then give you an AI team that keeps it running.
Before you book.
Do I need to use AI to get value from the call?
No. The call starts with the fundamentals: who buys, what to say, where to show up and what to measure. AI comes after the plan is clear.
What is an AI employee?
A job in your business handed to AI, with a name, a role and a manager. Echo leads the team, assigns the work and reports back to you, so each employee works from the same picture of your business.
Is the Scout build really free?
Yes, when you book a Growth Path strategy call. Scout runs in your own account, so you own it and you pay for your own AI usage.
Will Scout contact people for me?
No. Scout finds people and brings you the proof. Who you contact, and what you say, stays your call.
I'm pre-launch. Is this too early?
It's the best time. Picking your ideal customer, message and channels before you launch saves you from paying for the pile of tactics later.
I'm on a tight budget. Will this still work?
That's who the plan is built for. One or two channels, worked every week, beats a little bit of everything.
Stop marketing to everyone.
Start building your pipeline.
A great product, a great plan, and the fortitude to work it. Bring the product. We'll build the plan together.
Book your Growth Path call